For 55 years, Rose Equipment has been a valued partner in the construction and municipal equipment industry in Nebraska.

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While the company has grown and evolved over the years, we have remained dedicated to meeting the equipment needs of our clients for nearly every sized job. With our variety of quality, new, used, and rental equipment, we are prepared to find the right solution for any project. In addition to equipment sales, Rose's commitment to our clients continues with our full-service parts and service departments.

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Founded in 1970, Rose Equipment continues to serve the Nebraska and surrounding area as a locally owned and operated company.

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Our Team Cares

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Brad joined Rose Equipment in 1996 as a Service Tech and worked his way up to being the Owner/General Manager.  Starting out as a service tech, Brad excelled at equipment repairs and has extensive knowledge in mechanical operations and repairing equipment. He moved into the sales department in 2011 and has been servicing Nebraska state-wide with municipal and construction equipment sales and repairs ever since.

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​Russ is Rose Equipment's Service & Leasing Specialist. He graduated from Midland College and chose a construction equipment career path. He has extensive knowledge of parts service and equipment. He excels in providing options to fit customer needs. Russ is the man to call if you need parts or services.

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Troy is Rose Equipment's parts specialist. He began his career in heavy equipment parts in 1981, which gave him considerable knowledge to find the parts that meet your needs. He also bakes the best chocolate chip cookies in the world, so if you don't need your parts delivered, you can pick them up and also get a cookie.

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Randall proudly served our country in the Navy SEABEE unit and specialized in heavy equipment operation. After serving our country, he then went to work repairing heavy equipment.  He has mechanical knowledge in cranes, semis, excavators, and automobiles; he has experience repairing almost all heavy equipment.  Randall is our field technician and only a phone call away. He is a grandfather of 11, artistically talented, and an expert carpenter; if it's broken, Randall can fix it.

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Kim has over 20 years of experience in accounting and construction equipment experience.  

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Sam  joined the Rose Equipment team recently as a service tech and prefers to fuel his sick dance moves with a 16oz Juneberry Redbull and some D'Leons.

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Lance grew up outside of Lincoln and came on board in late 2024 as a service tech.  When Lance isn't taking care of your equipment you may spot him belting out some Bon Jovi at a local karaoke bar.  

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